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February 10 2009
Hong Kong
The Nielsen Company today announced the appointment of Patricia Chiu as Vice President of Client Consulting, BASES Hong Kong. Ms Chiu will report to Karthik Rao, Managing Director, Nielsen BASES, Asia, Pacific & India.
Ms Chiu has over 10 years of experience in market research. She joined Nielsen from IPSOS Novaction Consultants where she held a number of senior roles.
In her new capacity, Ms Chiu will take on a leadership role of BASES Market & Brand Advisor service in the region with her extensive client consulting experience.
Ms Chiu is a graduate of the University of Southern California, majoring in Philosophy and Mechanical Engineering.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information, media information, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
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