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Need a quick answer to a business question? We can deliver it in a month!
The Nielsen Telebus is a robust, quantitative study via telephone interview. If you have any questions on a business issue, we can add them to a monthly survey vehicle, providing you with a fast, cost-effective and flexible research solution.
The reason it is called the Nielsen Telebus is that the surveys run on a fixed schedule - like any public bus. It happens like clockwork - regularly and efficiently, providing quick feedback from consumers.
Nielsen Telebus provides you not only with speedy information on selected issues but at a fraction of a full-scale survey cost while retaining exclusivity of the information. Our service also includes demographic data free-of-charge, where subscribers are only charged for their own proprietary questions. Moreover, Nielsen slashes cost by pooling individual subscribers to avoid the potentially high investment cost and allowing economies-of-scale to be passed on to you.
In terms of flexibility, you can join Nielsen Telebus for a one-off survey or for continuous tracking studies, with an option of choosing your own qualifying target respondents. In fact, the questions in the survey can be very diverse - covering a wide range of topics and issues. Our service can vary and be customized according to your need.
Topics and issues can be covered, but not limited to:
- Conduct pre- and post-campaign evaluations
- Evaluate brand/service awareness
- Evaluate advertising/media awareness
- Evaluate perceived message of advertising
- Evaluate brand/service usage penetration
- Gauge consumer opinion on various topics (including impact or preference towards brand/service positioning)
- Gauge consumer purchasing habits
- Gauge consumer purchase intention
- Test acceptance and preference towards verbal concept(s)
- Test price points
- Test advertising ideas
Benefits:
- Quick turnaround – get your results in a month.
- Economical – minimum two questions. Priced on a per-question-basis, up to excel tabulations delivery where standard demographic questions are free-of-charge.
- Customized – full service research and topline analyses will be provided.
- Representative – gather comprehensive data via random sampling approach, which data can be projected to the Hong Kong population.
More Details:
- Sample size:1,000 for each round
- Target respondents: Hong Kong general population living throughout the territory, mixed gender and aged between 15 and 54. Extra age coverage can be accommodated.
For more information on scheduling, please click
For further enquires, please contact our Telebus team at (852) 2856 6919 or email to jack.ng@nielsen.com
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