A Panoramic View of the FMCG Market in Hong Kong

The Market Information Digest (MID) is a concise reference book of the Fast Moving Consumer Goods (FMCG) Sector in Hong Kong - your guide to essential facts and insights of over 140 FMCG categories.

What you would like to know

• The size of the market you are competing in and is it worth your investment?
• How much your consumers are willing to pay and is there room for a price increase?
• Which product type is driving the growth in the category?
• Which distribution channel should you focus on?
• Who are the main players in the market?
• How loyal are consumers to key brands, and how likely your new product will succeed in the market?

With this Digest, you can gain access to essential facts and information of over 140 FMCG categories in Hong Kong and get a thorough understanding about:

1. Macroeconomic overview

• Key economic performance indicators (i.e. GDP, retail sales, etc.)
• Population and household demographics (i.e. household size, household income, etc.)

2. Retail Structure

• Number of key retailers
• Number of stores by shop types by area, including retailing channels and catering outlets
• Key development in the retail arena

3. Consumer profile and shopping habits

• Consumer profile by shop type
• Consumer shopping habits by shop type

4. FMCG development

• Top 10 growing and declining categories
• Top 10 categories by market size

5. Category profile

• Market size of 2006 and 2007
• Household penetration rate*
• Pricing trends
• Channel mix*
• Segment development
• Top 3 brands cumulative market share

*on selected category


The Nielsen Hong Kong MID also includes information about

• Development of the retail market structure in Hong Kong
  (Nielsen Retail Census 2007)
• Shopping trend of Hong Kong consumers
  (Nielsen ShopperTrends 2007)
• General economic and demographic conditions

Who should buy

• Grocery manufacturers, brokers and distributors
• Media and advertising agencies – for identifying potential prospects
• Government agencies and other interested organisations.

Quality assured

As the leading provider of business information, analysis and insights to a variety of clients throughout Hong Kong, the accuracy of retail data we provide is crucial.

Our information provides manufacturers and retailers with the ability to track sales performance, monitor price changes, manage distribution, analyse promotion execution and impact and evaluate new product success. Advanced consumer diagnostic capabilities allow clients to determine who buys what, how much they buy and where they shop.

For more information, please contact Timothy Fong at 2856 6044 / timothy.fong@nielsen.com or your local Nielsen Client Service Representatives.